Identifying ways to further reduce the consumption of animal source foods, specifically beef consumption, in the United States to levels that sustain planetary and human health
This project seeks to identify interventions that are likely to be both ethically acceptable and effective in lowering beef consumption in different communities in the United States.
This research is guided by four specific aims:
- Describe dietary trends in meat consumption in the United States, as well as the policies and other contextual factors (e.g. socioeconomic status, geographical region, political ideology, etc.) associated with those trends, in order to purposefully select the research site.
- Identify trigger points for potential shifts in beef production and consumption.
- Articulate the relevant considerations and trade-offs of different interventions to shift beef consumption in the United States by accounting for the impacts of interventions on human nutrition, the environment and climate change, choice in the food marketplace, preservation of cultural, ethnic and religious food traditions, considerations of equity, and economic well-being of different stakeholders.
- Develop a framework for ethically evaluating alternative interventions that could accomplish shifts in beef production and consumption.